Validate and understand user behaviors, needs, and motivations through observation techniques, task analysis, and relationship building
Validate the problem and construct a point of view based on customer needs and insights. Brainstorm and explore possible solutions in a collaborative environment.
Rapid iteration of low and high-fidelity wireframes to explore solutions and clearly communicate the recommended user experience. Test to validate and further iterate.
Usability testing of high-fidelity prototypes to validate user expectations and business goals.
Gather testing insights, refine and repeat prototyping and testing to further improve the product. Design is never done!
The most important part of creating anything is asking why. So why haven't you contacted me yet? ✉️